wappier Raises $4 Million to enhance its Intelligent Revenue Management and Machine Learning-Based Data Visualization platform
A single optimization platform that maximizes revenue and retention by using AI to model, predict, and influence player behavior.
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The round of financing was led by Counterview Capital, with participation from other private and institutional investors. Financing will help the company set out a product roadmap that revlutionizes post-acquisition optimization and take on further employees in the US and Europe to help support key business areas such as data science, product, sales and marketing.
“Mobile apps, and the digital ecosystem at large, have created a flood of data, but the truth is that most marketers lack the tools to ask the right questions so that they can deeply understand the data and take action on it,” said Alex Moukas, Founder and CEO of wappier.
A diverse and ground-breaking product portfolio that enables app and game developers make more out o their existing users, #automagically. What’s the point in spending time, money, and resources in new user acquisition if average day 2 churn for games is 40%? That’s why we are introducing AI-Powered Technology that optimizes an app’s In-App Purchase Pricing and creates Automate Loyalty Programs resulting in 30-50% revenue and retention increase on top of core gameplay!
Read the full story as covered by Matthew Forde, Writer at PocketGamer.biz and other media.