wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming is that in-app
7 Price Optimization Tools for Driving Sales Lift
When it comes to performance metrics, incremental lift is often considered by many to be the key to the kingdom. The ability to prove the effectiveness of a specific promotion
The Beginner’s Guide to Ecommerce Price Optimization
Even if you have the perfect product for a captive audience, your online sales strategy is incomplete if it doesn’t include ecommerce price optimization. Pricing is one of the most
The App Store Evolution: Making the Most of Apple’s Pricing Upgrade
Apple has recently announced the most comprehensive upgrade to the App Store pricing system since its launch. This update provides developers with 700 new price points and flexible pricing tools,
Optimizing IAP Prices Increases LTV in Mobile Games
Mobile game In-App (IAP) revenue optimization has always been a hot topic. Many companies are still unsure about how to implement it and whether it will have a positive impact
The Case for Global Pricing: How Any Mobile Game Can Benefit from Localizing Their Prices
It’s no secret that gaming is a lucrative industry. However, what many people don’t realize is that a big reason for this growth is the ever-increasing popularity of mobile games.
How to Shield your Game’s Revenue Against Economic Uncertainty
Written by Konstantinos Pantelidis Edited by Thanasis Karavasilis — The ongoing global economic crisis has impacted everyone in one way or another. Consumers have had to tighten their belts, businesses have
The Big List of Top-Earning Mobile Game Revenue Statistics
As much as making your game stand out depends on creativity and artistic vision, ensuring it has healthy financial prospects demands data. Learning lessons from other games that have seen
How to Start Earning Mobile Game Ad Revenue in 2022
Mobile gaming is a near-unstoppable force, set to make up over 60% of the total share of the entire video gaming market by the end of 2022, and knowing how
