Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are

Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem,

Personalized messaging and a dynamic marketing strategy are vital necessities for marketers around the world. Not only do they maximize lifetime value and drive

Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach.

During the course of last year, the mobile gaming and app ecosystem has experienced numerous changes and a rapid evolvement: Τhe spread of COVID19,