wappier Blog
Thoughts, insights, and tips on how to make the most out of your existing customers.
Blog
Thoughts, insights, tips on how to make the most out of your existing consumers.
The Case for Global Pricing: How Any Mobile Game Can Benefit from Localizing Their Prices
It’s no secret that gaming is a lucrative industry. However, what many people don’t realize is that a big reason for this growth is the ever-increasing popularity of mobile games.
How to Shield your Game’s Revenue Against Economic Uncertainty
Written by Konstantinos Pantelidis Edited by Thanasis Karavasilis — The ongoing global economic crisis has impacted everyone in one way or another. Consumers have had to tighten their belts, businesses have
The Big List of Top-Earning Mobile Game Revenue Statistics
As much as making your game stand out depends on creativity and artistic vision, ensuring it has healthy financial prospects demands data. Learning lessons from other games that have seen
How to Start Earning Mobile Game Ad Revenue in 2022
Mobile gaming is a near-unstoppable force, set to make up over 60% of the total share of the entire video gaming market by the end of 2022, and knowing how
Next Best Action, Machine Learning, and the Modern Customer Lifecycle
Giving customers what they want is at the heart of every business, but getting customers to do what a brand wants is at the heart of marketing. That’s not always
Predictive Modeling in Marketing: How Marketers Use Analytics to Increase Customer LTV
Marketing is a game of calculated investment. Every time a brand offers a product to potential customers, the aim is to maximize the return on the cost spent for an
Personalized Marketing: The Ultimate Guide
Modern marketing is not just digital. It’s personal. Countless studies show that consumers overwhelmingly expect personalized elements in their advertisements — and 91% are more willing to shop with businesses
How to Build a Personalized Marketing Strategy
Consumers expect one-on-one attention, but personalized marketing can also drive major wins for brands’ bottom lines. Against the backdrop of an oversaturated digital ecosystem, consumers have come to expect personalization
The Dynamic Marketing Strategy Checklist: 5 Ways to Reach Customers More Effectively
Personalized messaging and a dynamic marketing strategy are vital necessities for marketers around the world. Not only do they maximize lifetime value and drive a high return on ad spend,
