Newsroom

All the latest wappy news are here, stay up-to-date!

New mobile game retention guides reveals best strategies

Mobile game retention is a tricky beast. Getting new users to download and install a game is relatively easy and cheap to do, at just

wappier release player retention guide for developers and publishers

wappier has launched a new guide to aid developers in maintaining its player base. The new guide, dubbed Mobile Game Retention: The Ultimate Guide, is a

5 Behavioral Economics Techniques Mobile Game Developers Should Use To Drive in-App Pricing Strategy

Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost

Is mobile Free-to-Play recession-proof?

Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.

wappier releases its In-App Purchase Pricing Strategy Guide

Want to maximise your IAP revenues? Who doesn’t? A new report from self-styled intelligent revenue management outfit wappier is probably worth checking out then. Functionally entitled

wappier Releases In-App Purchase Pricing Strategy Guide for Mobile Developers

“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY —