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App Growth Awards – Finalist Announcement

We’re excited to announce that we’ve been nominated for the APP REVENUE PLATFORM award as part of the App Growth Awards 2022! This award

How to get started with pricing optimization

In today’s world, a one-size-fits-all payment strategy doesn’t work. App users pay more for in-app purchases when the economic and psychological conditions are right. Ted

wappier launches promotional pricing to help developers accelerate monetisation

Revenue optimisation provider wappier has unveiled Promotional Pricing, a new product designed to increase revenue for game and app developers by dynamically pricing in-app purchases based on

How to measure in-app marketing success without an A/B testing framework

What’s the best way to measure the success of your in-app marketing campaigns when you don’t have an SDK or real time control group? New

Next-best-action: 3 best practice tips to level up your portfolio strategy

Now that Apple’s effective sunsetting of IDFA has flipped the script on traditional UA, portfolio-driven growth strategies have become the new gold standard for mobile game publishers. I

5 Behavioral Economics Techniques Mobile Game Developers Should Use to Drive in-App Pricing Strategy

Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost

Is Mobile Free-to-Play Recession-proof?

Global lockdowns have players flocking to free-to-play (F2P) mobile games. Despite rising traffic, the industry’s growing dependence on ad dollars could leave some publishers vulnerable.

wappier Releases its In-App Purchase Pricing Strategy Guide

Want to maximise your IAP revenues? Who doesn’t? A new report from self-styled intelligent revenue management outfit wappier is probably worth checking out then. Functionally entitled

wappier Releases In-App Purchase Pricing Strategy Guide for Mobile Developers

“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points successfully NEW YORK CITY —