IAP Pricing Is Not a ‘Once and Done’ Proposition
In 2020, revenue from the App Store and Google Play reached $111 billion. While most mobile game studios have a solid understanding that free-to-play can drive…
In 2020, revenue from the App Store and Google Play reached $111 billion. While most mobile game studios have a solid understanding that free-to-play can drive…
Global Pricing can boost monthly ARPU and drive incremental revenue with minimal engineering effort — no SDK required. Here’s how it works.In the first half of…
Not every mobile game is profitable — in fact, most fail to build sustainable economies. Real-time pricing optimization is the key to intelligent revenue management in…